2D Barcodes

IBN scan to learn how 2d barcodes work

Barcodes are changing. By 2027, Singapore retailers are expected to be able to scan 2D barcodes at their checkouts. This is a move away from the linear EAN or UPC barcodes we have been scanning since the 1970s.

Transitioning is easy. Our sister company, IBN Link, can swiftly generate your 2D barcodes. You only need the barcode number (EAN or UPC) already assigned to your product. This number, also known as the Global Trade Item Number (GTIN), is crucial as it’s embedded within the 2D barcode.

Watch our short video explainer for an in-depth understanding of GTIN.

If your product does not yet have a GTIN (barcode), please first get the GTIN (barcode) on this page.

One Code, All Product Information

2D Barcodes use a digital link within a compact QR code. This can significantly reduce printing costs while enhancing customer interaction with detailed product insights.

These advanced barcodes extend beyond traditional capabilities, serving as portals to multimedia content, connecting customers with videos, websites, and enriched product details. Scanning a 2D barcode with a smartphone unlocks immediate access to a spectrum of information, including allergens, nutritional facts, recycling protocols, and sustainability efforts, all through the 2D digital link.

Their versatility is a real game-changer for retail. They streamline processes from point-of-sale transactions to inventory management and simplify the complexities of product recalls and supply chain logistics. This enables consumers to gain extensive insights into products and brands, facilitating a move towards more streamlined, information-rich packaging. And we can say goodbye to cluttered packaging!

What’s the difference?

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Traditional linear barcodes, whether EAN or UPC, encode only the GTIN, which represents the item with a 12 or 13-digit number.

Conversely, when a 2D Barcode is scanned at the Point of Sale (POS), it mirrors the conventional barcode’s functionality but goes a step further when accessed by a smartphone. It becomes a gateway to detailed product information or a bespoke brand webpage. The 2D code can link consumers to basic product details and a broad array of online resources and rich content, thereby enriching the consumer experience.

Watch our informative videos

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Free Trial

IBN Link is now offering a free trial of 2D barcodes. Begin your FREE 30-day trial and get your first 2D barcode on your products. Just enter your product’s 12—or 13-digit GTIN. No credit card is required. Click here for the free trial.