Product Barcodes

Once you have created your product, the next step is to put a barcode on it.

1. Getting a Barcode

This can be a straight forward process, simply involving buying a barcode through our website, receiving the barcode & images via email and incorporate the image into your product packaging.

In order to do this, you first need to decide the exact type of barcode you will require. Most retail products use EAN-13 retail barcodes. This is with the exception of books and magazines. EAN-13 barcodes are also used in all countries throughout the world, with the exception of the USA and Canada where, while they still accept EAN-13 barcodes, UPC-A Barcodes are more common. The differences between EAN-13 and UPC-A Barcodes can be seen here.

2. Incorporating the barcode onto your product

When you place an order through our website we will email you through your barcode with the images as attached files. You then simply need to incorporate one of the images into your product packaging in an easily visible flat location. If you are changing the size at this stage, then you should refer to the barcode dimensions. When a retailer receives your barcode , they will scan it for the first time and link it to the product information in their system. This way every time it is scanned from that point onwards, your product information will appear.

If your packaging has already been printed without your barcode, then you can print sticky barcode labels to be manually stuck onto your product. You should talk to label printers in your area to arrange this.

3. Other stuff you may need

You may require barcode verification. This is uncommon, but some large retailers in NZ and Australia will require this. Please see our barcode acceptance page to establish whether you will require this or not.

While barcode registration is included in our barcode packages, this is something you may wish to consider if you have a barcode from another company or purchased a barcode through us not in package form. Please see our registration page for more details.


Contact us if you have any questions, or visit our FAQ page.