Last updated: 29th January 2026

1. Who we are

This website is operated by Barcodes Limited (“we”, “us”, “our”).

Contact details:
Email: [email protected]
Business location: Singapore & international

Privacy / data protection contact: [email protected]

We comply with applicable privacy and data protection laws, including:

  • Singapore Personal Data Protection Act 2012 (PDPA)

  • New Zealand Privacy Act 2020

  • Australian Privacy Act 1988 (APPs)

  • EU & UK GDPR

  • United States privacy laws, including the California Consumer Privacy Act / CPRA and similar state laws where applicable

2. What personal information we collect

We may collect the following categories of personal information:

  • Identifiers (name, email address, phone number)

  • Commercial information (orders, transactions, billing details)

  • Account information and login activity

  • Internet and device data (IP address, browser, device type)

  • Website usage, analytics, and log data

  • Communications (emails, forms, chat messages)

  • Marketing preferences

  • Cookie and tracking data

We do not knowingly collect sensitive personal information unless required and explicitly provided.

3. How we collect personal information

We collect personal information when you:

  • Purchase products or services

  • Create an account or contact us

  • Subscribe to emails or newsletters

  • Use our website (cookies, analytics, server logs)

  • Interact with advertising or remarketing tools

  • Communicate with us via email, forms, or chat

Some data is collected automatically.

4. Why we collect personal information

We use personal information to:

  • Provide and deliver products and services

  • Process payments and prevent fraud

  • Manage customer relationships and support

  • Improve website functionality and performance

  • Analyse usage and marketing effectiveness

  • Send transactional and marketing communications

  • Comply with legal and regulatory obligations

5. Legal bases for processing (where applicable)

  • Contractual necessity

  • Legitimate business interests

  • Consent (for marketing and cookies where required)

  • Legal obligations

Where consent is relied upon, you may withdraw your consent at any time by contacting us or by using the unsubscribe or preference mechanisms provided.

6. Payments and card data

Payments are processed by third-party providers (e.g. Stripe, PayPal).

We do not store credit or debit card details.

7. Cookies, analytics, and advertising

We use cookies and similar technologies for:

  • Essential site functionality

  • Analytics and performance measurement

  • Advertising, remarketing, and conversion tracking

  • Security and fraud prevention

Where required (EU/UK and some US states), users are presented with a cookie consent or preference mechanism.

8. Marketing and advertising practices

We may use personal information for:

  • Email marketing and newsletters

  • Customer communications

  • Advertising and remarketing (e.g. Google Ads, Meta)

  • Customer list uploads where legally permitted

You may opt out of marketing at any time.

9. Who we share personal information with

We may share information with trusted service providers, including:

  • Payment processors

  • Hosting and infrastructure providers

  • Email and marketing platforms

  • Analytics and advertising providers

  • Customer support and chat tools

  • Security and performance services

  • Professional advisers

We do not sell personal information.

10. International data transfers

Personal information may be stored or processed in Singapore, New Zealand, Australia, the United States, Europe, or other countries/regions.

We use reasonable safeguards such as:

  • Contractual protections

  • Standard Contractual Clauses (where required)

  • Comparable security and privacy measures

11. Data retention

We retain personal information only as long as necessary for:

  • Service delivery

  • Legal, tax, and accounting requirements

  • Dispute resolution and enforcement

12. Your privacy rights

Singapore

Under the Singapore Personal Data Protection Act (PDPA), you have the right to:

  • Access personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Withdraw consent for the collection, use, or disclosure of your personal data (subject to legal or contractual restrictions)

Requests may be made by contacting us using the details above.

Report a Personal Data Protection Concern in Singapore

New Zealand

You have the right to:

  • Access and correct personal information

  • Complain to the Office of the Privacy Commissioner

Australia

You have the right to:

  • Access and correct personal information

  • Make a complaint under the Australian Privacy Principles

United States (including California)

Depending on your state, you may have the right to:

  • Know what personal information we collect and use

  • Access your personal information

  • Request correction or deletion

  • Opt out of targeted advertising or certain data uses

  • Not be discriminated against for exercising privacy rights

California residents may exercise rights under the CPRA/CCPA, including the right to limit certain uses of personal information.

European Union / United Kingdom (GDPR)

You have the right to:

  • Access, correct, or delete personal data

  • Restrict or object to processing

  • Data portability

  • Withdraw consent

  • Lodge a complaint with a supervisory authority

13. Security

We use reasonable technical and organisational safeguards to protect personal information.
No system is completely secure.

14. Third-party websites

We are not responsible for the privacy practices of external websites linked from our site.

15. Changes to this policy

We may update this Privacy Policy periodically.
The current version will always be published on this page.